Amsterdamse Types

Amsterdamse Types

When you take a walk around the “Jordaan”, the neighbourhood where our design studio is located, you find yourself surrounded by Amsterdam's typographic tradition. For people who live and work here everyday, this typographic wealth in the city can become invisible because of their familiarity.  On shopwindows, streetsigns and bridges you can see beautiful letters from the last century. One good example is the“Krulletter”: a letter that was painted by hand by the Amstel brewery as a service to the café’s that served their beer. This letter can be found on many brown café windows. I love old Dutch typography and hand painted letters and as a graphic designer I try to reinterpret them in a more contemporary way in my work. I create my designs by keeping an eye on both history and on the new trends.  I am also a big fan of Ramiro Espinoza’s project where he is trying to save the memory of the Krulletter by digitally recreating it. More than an exact copy of these letters, he made a reinterpretation of this unique style.

  • Amsterdamse typografie