Why are cultural and social developments relevant to your brand?
Examining social and cultural developments relevant to your brand is part of defining the brand strategy: the first step in our branding process. We are happy to tell you about all the great things that happen when you follow our process. But sometimes you, as an existing brand or company want extra inspiration and ideas, without being stuck to something. For example because you open a new location for a store or restaurant, want to appeal to a different target group or have new staff. That is why we offer our trend tour and trend books separately!
“Sense of place” and trends
Together we formulate the research question during an intake. You will also receive homework for preparation. Then we compose an inspiration tour or a trendbook, or opt for the combi deal of both.