The hottest (s)pot in town
Yuan’s Hot Pot is already an established restaurant name in China with over 400 restaurants and another 70 in Canada. For their introduction to the European market they decided to open up shop in Amsterdam, for which we were asked to create additional brand elements that will help introduce the concept to the new Dutch target audience. Located the heart of the Pijp, with many young international residents and known for its many casual dining destinations, we aimed to create a set of graphics proudly showing the colorful contemporary art and food scene of Chengdu to Amsterdam.