Som Tam Thai

Som Tam Thai

For the make-over of this cute little Thai restaurant & take-away in the Jordaan area in Amsterdam, we created this new graphic identity. The design is directly inspired by the Thai street food market: colourful, lively, dynamic, fresh...like Som Tam Thai: the much loved classic Thai papaya salad. The butterflies and the pestle and mortar are a reference to the old logo, to make sure existing clients will recognise their favourite place. This project includes a logo, business cards, menu, flyer, posters, outdoor signing, window lettering and a website.