Inspiration tours & Trend books

What are cultural and social developments relevant to your brand?

Examining social and cultural developments relevant to your brand is part of defining the brand strategy: the first step in our branding process. We are happy to tell you about all the great things that happen when you follow our process. But sometimes you, as an existing brand or company want extra inspiration and ideas, without being stuck to something. For example because you open a new location for a store or restaurant, want to appeal to a different target group or have new staff. That is why we offer our trend tour and trend books separately!

“Sense of place” en trends

Together we formulate the research question during an intake. You will also receive homework for preparation. Then we compose an inspiration tour or a trendbook, or opt for the combi deal of both.

Tour

The inspiration tour is a walking or cycling tour during which we share ideas, success stories and knowledge with you and it’s a great opportunity for teambuilding. We discuss your wishes beforehand, such as topic, location during an intake. You will also receive homework to prepare. The tour also includes documentation to take home.

Trendbook

Together we formulate a research question during an intake. You will also receive homework to prepare. Then we compose an inspiration presentation which we hold in our studio. You also receive the trendbook afterwards to take home, or opt for the combi deal with a tour.

Combideal

Together we formulate a research question during an intake. You will also receive homework to prepare. The first step is the inspiration tour as described above, plus a presentation in our studio we share our analysis of the tour and a give presentation of what we think are relevant cultural and social developments and trends.

The trendbook serves as a reference document for all parties involved in the brand and can be used to further build or strengthen your brand.

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