Consistency

For this new beginning we wanted to bring consistency to the brand, making it instantly recognizable for Amsterdammers and reinforcing their reputation. We choose to tone-down the colour palette to 5 mains colors and a modern and digital illustration style. By defining a strict illustration style we force ourselves to go deeper instead of wider, exploring all the possibilities such as typography play, egg shaped business cards or using half tone textures instead of gradients. It allowed us to play more, bringing the fun of New Zealand and Brazil to Amsterdam!

Merchandise design

Our set of menu's and merchandise designs are loud and playful. They feature key visuals custom developed by us to bring home the values and dynamic nature of the brand: Be healthy but don’t forget to treat yourself!

…And you can also treat others since we designed a set of vouchers inspired by New Zealand bank notes. ;-)

Retro style enamel pins

Our love for Bakers & Roasters doesn’t stop there, we also love to create elements that will help them position themselves as a true lifestyle brand. For example we designed this set of retro style enamel pins, so that customers can proudly wear them outside of the restaurant and spread their joyfulness around Amsterdam.